Email marketing is a critical factor in effectively reaching your audience, not only does it create a good first impression upon your subscribers, but it also allows for business-created touchpoints to communicate a unique vision of the business. Email marketing has so many benefits to both business and client, including personalised content, improved sales, communication, and increased traffic flow to your business/site. 

Here at Rubi Creations Digital, we understand it is vital for small businesses to utilise Email marketing as a tool to enhance engagement with their audience. Therefore, we have created a strategy that ensures engaging content to capture the audience's attention and create an everlasting relationship.  

Rubi Creations Digital is a Byron Bay website and branding service that specialises in ensuring the communication is both strong and beneficial between client and business.  We achieve this through visually appealing Email Marketing, consistent, succinct, and relevant content, unique to the business, and ensuring all desired goals are achieved.

​Logos, we see them everywhere, right?
They’re a big part of our everyday life and are essential for creating a striking first impression of a business.
A well thought out design that is simple and concise in terms of the message you want to portray ensures a business becomes instantly recognisable, allowing them to continuously differentiate themselves from the ever-changing competition within the market.

Well thought out logo content and structure design will also allow the business to develop an identity that resonates with the consumer, ensuring the positioning of your brand within the market, is the one desired. 

There are many pieces that make up a logo, and just like a puzzle, need to be placed correctly, otherwise we end up with an ineffective piece of work.

A logo must:

• Be relatable to the business!
• Concisely present and introduce the business name, accompanied by another feature such as a small picture to complement the business.
• Be simple!!!
• Colours that don’t clash and create good contrast so everyone can identify it.
• Present the Pre-determined, brand colours, creating consistency between the different marketing elements.
• Use appropriate and readable fonts that follow the consistent brand design.
• Must be clear and easy to read so its easily recognisable, in situations like being show on Instagram and website
• PNG format as it is lossless compression and most optimal for websites.
• Should include a tagline to your logo to be used on your website, business cards and other marketing materials. (Again, we love consistency!!) 

We understand that the logo conception and designing process can be daunting for some small businesses, this is where Amanda, a Byron bay Graphic Design Artist can help!

With the help from Rubi Creations Digital (a Byron bay website development business), an effective branding strategy can be created which includes the conception, design and completion of a logo to ultimately create recognition and differentiation within the market. 

​Content created by Shari Keanie - Rubi Creations Digital, Marketing Associate.
  

With the creation of websites, choosing the right mood begins with developing a colour pallet that not only captures the essence of the brand, but also evokes a certain emotion that ties your audience to your business.

You must question yourself, what do you want your audience to feel when viewing the site?? And sometimes once answered, it’s hard to effectively develop the site to achieve these objectives. Amanda, a Byron Bay website creator has a particular focus on colour theory and thoroughly researches and explores the use of colours when telling a story.  Her thorough communications with the clients ensure that the business questions what they want their audiences to feel when viewing their site and then effectively develops a colour scheme that evokes those desired emotions.   

Each colour elicits a particular emotion or mood experienced by the viewer which helps convey a story. Storytelling is essential to build a connection with the potential consumer, ultimately creating a unique representation of the business as whole.

• Red emotes passion and attracts the attention of individuals, it also signifies courage, strength, danger and power.
• Orange signifies encouragement, excitement, warmth and enthusiasm. It allows for emotions of happiness, joy and it’s motivating and encouraging.
• Yellow Stimulates the left side of brain, which promotes clear thinking and quick decision making. It signifies optimism, fresh energy and is associated with uplifting emotions as well as success and confidence.
• Pink signifies sensitivity, love, tranquillity and feminity and evokes the feeling of tenderness, nurturing and a sense of safety.  
• Blue expresses trust, calmness and serenity, it also Instils confidence and inspires feeling of loyalty, integrity and responsibility
• Green expresses growth and health, an expression of renewal and life and has a strong association with freshness, peace, environment and security.

​Colour doesn’t only elicit a particular feeling, but the correct use of it is also essential for the accessibility and usability of the site. We must remember, everyone has different abilities, the colours used must be cohesive and easily readable, if the colour of text, backgrounds, or images are soft and lacks contrast, it immediately becomes hard to read, excluding individuals with reading or sight impairments. Colour is essential in many parts of a website and must be thoroughly considered.
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Overall, Amanda’s passion for colour ensures all website designs, develop an emotional experience that brings a unique design and builds a connection with the audience.

Content created by Shari Keanie - Rubi Creations Digital, Marketing Associate.

Story telling is essential to build a connection with the potential consumer, ultimately creating a unique representation of the business as whole and focuses on more than just selling a product or offering a service, it focuses on the engagement with the consumer. As said by Mari Smith, “content is king, but engagement is queen, and the lady rules the house!”. This focus on engagement and Amanda’s ability to incorporate storytelling in the overall design of the websites she creates ensures an emotional experience through the use of visual inputs such as images and selective use of colours, effective and relevant content and of course the overall design of the site. 
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Being situated near Byron bay has allowed for Amanda's relaxed style of interacting with all clients, focusing on open, authentic communication. ​Amanda is a professional when conducting business with individuals and will ensure all possible opportunities are taken to provide the best outcome for everyone.  If any business, big or small wants to create an authentic, unique experience through the use of digital marketing tools, Amanda is the lady to get the job done. 

Content created by Shari Keanie - Rubi Creations Digital, Marketing Associate.

A beautifully designed visual identity doesn't just support a brand, it elevates it. It instantly communicates who you are, what you are about and your ethos.
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* Your brand is who YOU are.
* It’s the clothes you wear, the way you speak and what you have to say.
* It’s your tagline, your standards and your integrity.
* Logo, Avatar and typography
* Content, hashtags and imagery
* Props, styling and location.
* Website and social media.​

But most importantly it's how you show up as a person.

* Define your brand through your  brand values – what are the values and beliefs of your brand?

* Identify your strengths – what sets you apart from your competitors?
​Define your USP (unique selling point).

* Know your target audience – who do you want to reach with your business or services, who is your ideal customer?

* Create your brand story – how do you tell people what you do and why you do it?

* Stories give a brand personality and provides an emotional connection with your audience.


Create a brand message - A clear and concise statement that explains what you do, who you do it for or how you do it.

* Design your look – How do you represent yourself visually?

* Does your aesthetic communicate your story and values?

* Establish a font and colour palette for your brand that would appeal to your ideal audience.

* Be consistent – Is your branding consistent across all your platforms?
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It doesn't matter where you're located as we service the whole of Australia, from Tassie to Sydney, Melbourne to Perth, Gold Coast to Darwin, Byron Bay website design, Graphic Design Byron Bay, Branding Byron Bay or anywhere else in the Byron or Tweed Shire... for all your branding, website design and graphic design contact Rubi Creations Digital.