Rubi Creations Digital | Digital Setup For Small Business | Graphic Design | Website Design | Email Template Design | Email Marketing Setup | Email Marketing Support | Email Marketing Management | Social Media Creation | Social Media Management | Product
  • Home
  • STORY
  • Portfolio
    • Graphic Design & Websites
    • Product Photography
  • SHOP Email & Insta Templates
    • SHOP ELEANOR COLLECTION
    • SHOP SASSAFRAS COLLECTION
    • SHOP RUBY-FLOWER COLLECTION
    • SHOP KAYLA COLLECTION
  • Blog
  • Services & Price List
  • Get In Touch
Picture

BLOGGING THE CREATIVITY

Choosing the right mood for your brand through the use of colour.

2/21/2021

0 Comments

 
With the creation of websites, choosing the right mood begins with developing a colour pallet that not only captures the essence of the brand, but also evokes a certain emotion that ties your audience to your business.

Websites are often the very first impression of a business and making the right colour connection to your audience is crucial for the visual and emotional success of any business and therefore it’s essential that the psychology and symbolism of colours are understood and utilised to not only tell a story but to capture the essence of the brand.
gital, Byron Bay Website Designer, Byron Bay Website, Gold Coast Website Design, Gold Coast Graphic Designer
You must question yourself, what do you want your audience to feel when viewing the site?? And sometimes once answered, it’s hard to effectively develop the site to achieve these objectives. Amanda, a Byron Bay website creator has a particular focus on colour theory and thoroughly researches and explores the use of colours when telling a story.  Her thorough communications with the clients ensure that the business questions what they want their audiences to feel when viewing their site and then effectively develops a colour scheme that evokes those desired emotions.   
bYoga, Byron Website, Rubi Creations Digital, Byron Webiste Designer, GoldCoast Website Designer, Gold Coast Graphic Designer
Each colour elicits a particular emotion or mood experienced by the viewer which helps convey a story. Storytelling is essential to build a connection with the potential consumer, ultimately creating a unique representation of the business as whole.
  • Red emotes passion and attracts the attention of individuals, it also signifies courage, strength, danger and power.
  • Orange signifies encouragement, excitement, warmth and enthusiasm. It allows for emotions of happiness, joy and it’s motivating and encouraging.
  • Yellow Stimulates the left side of brain, which promotes clear thinking and quick decision making. It signifies optimism, fresh energy and is associated with uplifting emotions as well as success and confidence.
  • Pink signifies sensitivity, love, tranquillity and feminity and evokes the feeling of tenderness, nurturing and a sense of safety.  
  • Blue expresses trust, calmness and serenity, it also Instils confidence and inspires feeling of loyalty, integrity and responsibility
  • Green expresses growth and health, an expression of renewal and life and has a strong association with freshness, peace, environment and security.
Rubi Creations Digital, Byron Bay Website Designer, Byron Bay Website, Gold Coast Website Design, Gold Coast Graphic Designer
​Colour doesn’t only elicit a particular feeling, but the correct use of it is also essential for the accessibility and usability of the site. We must remember, everyone has different abilities, the colours used must be cohesive and easily readable, if the colour of text, backgrounds, or images are soft and lacks contrast, it immediately becomes hard to read, excluding individuals with reading or sight impairments. Colour is essential in many parts of a website and must be thoroughly considered.
​
Overall, Amanda’s passion for colour ensures all website designs, develop an emotional experience that brings a unique design and build a connection with the audience.

Content created by Shari Keanie - Rubi Creations Digital, Marketing Associate.

Colour theory from:  https://graf1x.com/color-psychology-emotion-meaning-poster/
Digital Setup For Small Business, Graphic Design, Website Design, Email Template Design, Email Marketing Setup, Email Marketing Support, Email Marketing Management, Social Media Creation, Social Media Management , Product Photography, Logo Design, G-suite, Website Design Sydney, Website Design Byron Bay, Website Design Brisbane, Website Design Gold Coast, Website Design Melbourne, Website Design Perth, Website Design Darwin, Gold Coast Graphic Design, Byron Bay Graphic Design, Sydney Graphic Design, Melbourne Graphic Design, Tasmania Graphic Design, Brisbane Graphic Design, Branding Sydney, Branding Gold Coast, Branding Byron Bay, Branding Melbourne, Branding Brisbane, Branding Tasmania, Branding Perth, Product Photography Byron Bay, Product Photography Gold Coast, Product Photography Brisbane, Product Photography Melbourne, Social Media Marketing Sydney, Social Media Marketing Byron Bay, Social Media Marketing Perth, Social Media Marketing Gold Coast, Social Media Marketing Brisbane, Social Media Marketing Tasmania.
0 Comments

Website design and it's key contribution in creating a successful online presence.

2/14/2021

0 Comments

 
In today's technologically advanced era, it’s essential that all small businesses utilise websites in order to reach a desired target market and turn those views into potential clients or customers. Rubi Creations Digital offers effective digital solutions to small businesses that bring a unique vision to life through a range of digital marketing services. Working on multitude of coastal assignments including Byron Bay websites, has helped her adapt her design style, creating a unique portfolio to suit the needs of everyone. Her ability to work both locally and nationally has also allowed Amanda to meet a broad range of individuals with differing business needs.


 
Byron Bay websites_Rubi Creations Digital
Websites are often the very first impression of business and the services or products on offer, therefore Rubi creations focuses on design that conveys trust, confidence and satisfaction with the product or service at offer in order to create a positive consumer memory.  The first step in creating a successful website environment is understanding the goals of the business and identifying the desired audience, ensuring the overall design scheme effectively conveys the unique vision of each business. Amanda’s philosophy of “Having the ability to feel the same passion and emotion they have for their products and services, and portray that through the designs, photography and websites that are created for them.” allows her to effectively design for the user experience while also telling a story. 
​

 
Byron Bay websites_RubiCreationsDigital
Story telling is essential to build a connection with the potential consumer, ultimately creating a unique representation of the business as whole and focuses on more than just selling a product or offering a service, it focuses on the engagement with the consumer. As said by Mari Smith, “content is king, but engagement is queen, and the lady rules the house!”. This focus on engagement and Amanda’s ability to incorporate storytelling in the overall design of the websites she creates ensures an emotional experience through the use of visual inputs such as images and selective use of colours, effective and relevant content and of course the overall design of the site. 
​

Being situated near Byron bay has allowed for Amanda's relaxed style of interacting with all clients, focusing on open, authentic communication. ​Amanda is a professional when conducting business with individuals and will ensure all possible opportunities are taken to provide the best outcome for everyone.  If any business, big or small wants to create an authentic, unique experience through the use of digital marketing tools, Amanda is the lady to get the job done. 

Content created by Shari Keanie - Rubi Creations Digital, 
Marketing Associate.
Digital Setup For Small Business, Graphic Design, Website Design, Email Template Design, Email Marketing Setup, Email Marketing Support, Email Marketing Management, Social Media Creation, Social Media Management , Product Photography, Logo Design, G-suite, Website Design Sydney, Website Design Byron Bay, Website Design Brisbane, Website Design Gold Coast, Website Design Melbourne, Website Design Perth, Website Design Darwin, Gold Coast Graphic Design, Byron Bay Graphic Design, Sydney Graphic Design, Melbourne Graphic Design, Tasmania Graphic Design, Brisbane Graphic Design, Branding Sydney, Branding Gold Coast, Branding Byron Bay, Branding Melbourne, Branding Brisbane, Branding Tasmania, Branding Perth, Product Photography Byron Bay, Product Photography Gold Coast, Product Photography Brisbane, Product Photography Melbourne, Social Media Marketing Sydney, Social Media Marketing Byron Bay, Social Media Marketing Perth, Social Media Marketing Gold Coast, Social Media Marketing Brisbane, Social Media Marketing Tasmania.


0 Comments

Be your Brand...

1/19/2021

0 Comments

 

"Branding is ultimately not what you say but who you choose to be. Choose wisely".

A beautifully designed visual identity doesn't just support a brand, it elevates it. It instantly communicates who you are, what you are about and your ethos.
​
* Your brand is who YOU are.
* It’s the clothes you wear, the way you speak and what you have to say.
* It’s your tagline, your standards and your integrity.
* Logo, Avatar and typography
* Content, hashtags and imagery
* Props, styling and location.
* Website and social media.​

But most importantly it's how you show up as a person.
Branding and website design by Rubi Creations Digital. Websites Byron Bay, Branding Byron Bay, Graphic Designer Byron Bay

KEYS TO A SUCCESSFUL BRAND

* Define your brand through your  brand values – what are the values and beliefs of your brand?

* Identify your strengths – what sets you apart from your competitors?
​Define your USP (unique selling point).

* Know your target audience – who do you want to reach with your business or services, who is your ideal customer?

* Create your brand story – how do you tell people what you do and why you do it?

* Stories give a brand personality and provides an emotional connection with your audience.


Create a brand message - A clear and concise statement that explains what you do, who you do it for or how you do it.

You want to make sure that your brand message is integrated in all that you do. Your website copy, your social media posts, emails to your email list etc… Ensure it’s consistent across the board.
Branding and website design by Rubi Creations Digital. Websites Byron Bay, Branding Byron Bay, Graphic Designer Byron Bay
* Design your look – How do you represent yourself visually?

* Does your aesthetic communicate your story and values?

* Establish a font and colour palette for your brand that would appeal to your ideal audience.

* Be consistent – Is your branding consistent across all your platforms?
​

​Support your brand positioning through communication of brand aesthetic
​and messaging.

It doesn't matter where you're located as we service the whole of Australia, from Tassie to Sydney, Melbourne to Perth, Gold Coast to Darwin, Byron Bay website design, Graphic Design Byron Bay, Branding Byron Bay or anywhere else in the Byron or Tweed Shire... for all your branding, website design and graphic design contact Rubi Creations Digital.
Content supplied by Rubi Creations Digital Marketing Collaborator - Deon Demouche of Atmosphere Byron Bay
Digital Setup For Small Business, Graphic Design, Website Design, Email Template Design, Email Marketing Setup, Email Marketing Support, Email Marketing Management, Social Media Creation, Social Media Management , Product Photography, Logo Design, G-suite, Website Design Sydney, Website Design Byron Bay, Website Design Brisbane, Website Design Gold Coast, Website Design Melbourne, Website Design Perth, Website Design Darwin, Gold Coast Graphic Design, Byron Bay Graphic Design, Sydney Graphic Design, Melbourne Graphic Design, Tasmania Graphic Design, Brisbane Graphic Design, Branding Sydney, Branding Gold Coast, Branding Byron Bay, Branding Melbourne, Branding Brisbane, Branding Tasmania, Branding Perth, Product Photography Byron Bay, Product Photography Gold Coast, Product Photography Brisbane, Product Photography Melbourne, Social Media Marketing Sydney, Social Media Marketing Byron Bay, Social Media Marketing Perth, Social Media Marketing Gold Coast, Social Media Marketing Brisbane, Social Media Marketing Tasmania.
0 Comments

    Rubi Creations Digital

    Creating a digital presence for small business.

    Archives

    February 2021
    January 2021

    Categories

    All
    BRANDING
    WEBSITE DESIGN

    RSS Feed

Picture
Picture

Social Media

Vertical Divider

Telephone

+61 432 479 522
Vertical Divider

Email

hello@rubicreationsdigital.com.au
Rubi Creations Digital © copyright 2021
  • Home
  • STORY
  • Portfolio
    • Graphic Design & Websites
    • Product Photography
  • SHOP Email & Insta Templates
    • SHOP ELEANOR COLLECTION
    • SHOP SASSAFRAS COLLECTION
    • SHOP RUBY-FLOWER COLLECTION
    • SHOP KAYLA COLLECTION
  • Blog
  • Services & Price List
  • Get In Touch