In today's technologically advanced era, it’s essential that all small businesses utilise websites in order to reach a desired target market and turn those views into potential clients or customers. Rubi Creations Digital offers effective digital solutions to small businesses that bring a unique vision to life through a range of digital marketing services. Working on multitude of coastal assignments including Byron Bay websites, has helped her adapt her design style, creating a unique portfolio to suit the needs of everyone. Her ability to work both locally and nationally has also allowed Amanda to meet a broad range of individuals with differing business needs.
Websites are often the very first impression of business and the services or products on offer, therefore Rubi creations focuses on design that conveys trust, confidence and satisfaction with the product or service at offer in order to create a positive consumer memory. The first step in creating a successful website environment is understanding the goals of the business and identifying the desired audience, ensuring the overall design scheme effectively conveys the unique vision of each business. Amanda’s philosophy of “Having the ability to feel the same passion and emotion they have for their products and services, and portray that through the designs, photography and websites that are created for them.” allows her to effectively design for the user experience while also telling a story.
Story telling is essential to build a connection with the potential consumer, ultimately creating a unique representation of the business as whole and focuses on more than just selling a product or offering a service, it focuses on the engagement with the consumer. As said by Mari Smith, “content is king, but engagement is queen, and the lady rules the house!”. This focus on engagement and Amanda’s ability to incorporate storytelling in the overall design of the websites she creates ensures an emotional experience through the use of visual inputs such as images and selective use of colours, effective and relevant content and of course the overall design of the site.
Being situated near Byron bay has allowed for Amanda's relaxed style of interacting with all clients, focusing on open, authentic communication. Amanda is a professional when conducting business with individuals and will ensure all possible opportunities are taken to provide the best outcome for everyone. If any business, big or small wants to create an authentic, unique experience through the use of digital marketing tools, Amanda is the lady to get the job done.
Content created by Shari Keanie - Rubi Creations Digital, Marketing Associate.
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