The Importance of a logo in the success of a business and their branding.

​Logos, we see them everywhere, right?
They’re a big part of our everyday life and are essential for creating a striking first impression of a business.
A well thought out design that is simple and concise in terms of the message you want to portray ensures a business becomes instantly recognisable, allowing them to continuously differentiate themselves from the ever-changing competition within the market.

Well thought out logo content and structure design will also allow the business to develop an identity that resonates with the consumer, ensuring the positioning of your brand within the market, is the one desired. 

Why are logo's important?

• Captures the attention of the audience
• Creates a strong first impression
• Creates a foundation for the business
• Instant recognition
• One thing not often thought of is tab recognition in a browser, creating an icon/logo that appears of your website tab is a professional element. 

There are many pieces that make up a logo, and just like a puzzle, need to be placed correctly, otherwise we end up with an ineffective piece of work.

A logo must:

• Be relatable to the business!
• Concisely present and introduce the business name, accompanied by another feature such as a small picture to complement the business.
• Be simple!!!
• Colours that don’t clash and create good contrast so everyone can identify it.
• Present the Pre-determined, brand colours, creating consistency between the different marketing elements.
• Use appropriate and readable fonts that follow the consistent brand design.
• Must be clear and easy to read so its easily recognisable, in situations like being show on Instagram and website
• PNG format as it is lossless compression and most optimal for websites.
• Should include a tagline to your logo to be used on your website, business cards and other marketing materials. (Again, we love consistency!!) 

We understand that the logo conception and designing process can be daunting for some small businesses, this is where Amanda, a Byron bay Graphic Design Artist can help!

With the help from Rubi Creations Digital (a Byron bay website development business), an effective branding strategy can be created which includes the conception, design and completion of a logo to ultimately create recognition and differentiation within the market. 

​Content created by Shari Keanie - Rubi Creations Digital, Marketing Associate.
  

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