The importance of SEO and the success of an online business.

Search Engine Optimisation....  
​Does it hurt to try and wrap your head around it? Or maybe you've just never even heard of it? 

Don't worry, we totally understand! That's why we are here for you and your SEO needs!
Here at Rubi creations Digital, A Byron Bay Website design, Branding and SEO service Agency it is our mission is to create more possibilities and opportunities for you and your business through SEO tactics and site optimisation via effective management of ranking factors. 

Follow down below to learn more about Blogging and SEO!  

To begin with, what is SEO?

Search engine optimization is the process of increasing your site's visibility on major search engines through a number of tactics to ensure the algorithm analyses and determines your site to be the best result for the googled query.

You can compare it to asking a question. When a potential customer googles something, they will use specific keywords. All the relevant websites are then filtered through for those special  keywords and other specific ranking factors that best "answer" the original question. These sites are then placed in the top results that you see.

The best way to ensure your site appears on the first page of Google results is to conduct an analysis and determine your short and long-tailed keywords that are relevant to your business, industry and location. This will make your site the best and relevant "answer" to those googled enquiries. 

For example, just some Rubi Creations Digital's location key words include: 
- Email Marketing Byron Bay
- Website Designer Byron Bay
- logos Byron Bay
- Byron Bay SEO services
- Byron Bay Branding

Why we suggest blogging for SEO improvement 
Blogging is a fun and creative way to organically boost your SEO and appear on those top google searches!
​Blogs keep your site ‘relevant’ in a number of ways. The most important feature is Key words.
The use of blogs allows you to not only answer questions and provide more information on your products/services, but to also develop a relationship through engagement with potential or existing customers, which is important to gain trust. 

Blogging allows those important keywords to be strategically placed,  ultimately making the site relevant. However, It’s important to not drown your blog with keywords, which can have a negative effect on your position.  Therefore the professional writing and organic implementation of relevant keywords into a blog that answers questions of your consumers is essential. 

As Rubi Creations Digital is a Byron Bay digital marketing team, we specialise in Website design Byron bay and SEO services, particularly blogging with a direct focus on SEO management and application and of course ensuring the message of the business is conveyed succinctly and creatively.  
  
Make sure you contact today to take advantage of our special offer for small businesses!

​Written by Digital Marketing associate Shari Keanie.


  

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