With the creation of websites, choosing the right mood begins with developing a colour pallet that not only captures the essence of the brand, but also evokes a certain emotion that ties your audience to your business.

You must question yourself, what do you want your audience to feel when viewing the site?? And sometimes once answered, it’s hard to effectively develop the site to achieve these objectives. Amanda, a Byron Bay website creator has a particular focus on colour theory and thoroughly researches and explores the use of colours when telling a story.  Her thorough communications with the clients ensure that the business questions what they want their audiences to feel when viewing their site and then effectively develops a colour scheme that evokes those desired emotions.   

Each colour elicits a particular emotion or mood experienced by the viewer which helps convey a story. Storytelling is essential to build a connection with the potential consumer, ultimately creating a unique representation of the business as whole.

• Red emotes passion and attracts the attention of individuals, it also signifies courage, strength, danger and power.
• Orange signifies encouragement, excitement, warmth and enthusiasm. It allows for emotions of happiness, joy and it’s motivating and encouraging.
• Yellow Stimulates the left side of brain, which promotes clear thinking and quick decision making. It signifies optimism, fresh energy and is associated with uplifting emotions as well as success and confidence.
• Pink signifies sensitivity, love, tranquillity and feminity and evokes the feeling of tenderness, nurturing and a sense of safety.  
• Blue expresses trust, calmness and serenity, it also Instils confidence and inspires feeling of loyalty, integrity and responsibility
• Green expresses growth and health, an expression of renewal and life and has a strong association with freshness, peace, environment and security.

​Colour doesn’t only elicit a particular feeling, but the correct use of it is also essential for the accessibility and usability of the site. We must remember, everyone has different abilities, the colours used must be cohesive and easily readable, if the colour of text, backgrounds, or images are soft and lacks contrast, it immediately becomes hard to read, excluding individuals with reading or sight impairments. Colour is essential in many parts of a website and must be thoroughly considered.
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Overall, Amanda’s passion for colour ensures all website designs, develop an emotional experience that brings a unique design and builds a connection with the audience.

Content created by Shari Keanie - Rubi Creations Digital, Marketing Associate.

Story telling is essential to build a connection with the potential consumer, ultimately creating a unique representation of the business as whole and focuses on more than just selling a product or offering a service, it focuses on the engagement with the consumer. As said by Mari Smith, “content is king, but engagement is queen, and the lady rules the house!”. This focus on engagement and Amanda’s ability to incorporate storytelling in the overall design of the websites she creates ensures an emotional experience through the use of visual inputs such as images and selective use of colours, effective and relevant content and of course the overall design of the site. 
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Being situated near Byron bay has allowed for Amanda's relaxed style of interacting with all clients, focusing on open, authentic communication. ​Amanda is a professional when conducting business with individuals and will ensure all possible opportunities are taken to provide the best outcome for everyone.  If any business, big or small wants to create an authentic, unique experience through the use of digital marketing tools, Amanda is the lady to get the job done. 

Content created by Shari Keanie - Rubi Creations Digital, Marketing Associate.