​Logos, we see them everywhere, right?
They’re a big part of our everyday life and are essential for creating a striking first impression of a business.
A well thought out design that is simple and concise in terms of the message you want to portray ensures a business becomes instantly recognisable, allowing them to continuously differentiate themselves from the ever-changing competition within the market.

Well thought out logo content and structure design will also allow the business to develop an identity that resonates with the consumer, ensuring the positioning of your brand within the market, is the one desired. 

There are many pieces that make up a logo, and just like a puzzle, need to be placed correctly, otherwise we end up with an ineffective piece of work.

A logo must:

• Be relatable to the business!
• Concisely present and introduce the business name, accompanied by another feature such as a small picture to complement the business.
• Be simple!!!
• Colours that don’t clash and create good contrast so everyone can identify it.
• Present the Pre-determined, brand colours, creating consistency between the different marketing elements.
• Use appropriate and readable fonts that follow the consistent brand design.
• Must be clear and easy to read so its easily recognisable, in situations like being show on Instagram and website
• PNG format as it is lossless compression and most optimal for websites.
• Should include a tagline to your logo to be used on your website, business cards and other marketing materials. (Again, we love consistency!!) 

We understand that the logo conception and designing process can be daunting for some small businesses, this is where Amanda, a Byron bay Graphic Design Artist can help!

With the help from Rubi Creations Digital (a Byron bay website development business), an effective branding strategy can be created which includes the conception, design and completion of a logo to ultimately create recognition and differentiation within the market. 

​Content created by Shari Keanie - Rubi Creations Digital, Marketing Associate.
  

A beautifully designed visual identity doesn't just support a brand, it elevates it. It instantly communicates who you are, what you are about and your ethos.
​
* Your brand is who YOU are.
* It’s the clothes you wear, the way you speak and what you have to say.
* It’s your tagline, your standards and your integrity.
* Logo, Avatar and typography
* Content, hashtags and imagery
* Props, styling and location.
* Website and social media.​

But most importantly it's how you show up as a person.

* Define your brand through your  brand values – what are the values and beliefs of your brand?

* Identify your strengths – what sets you apart from your competitors?
​Define your USP (unique selling point).

* Know your target audience – who do you want to reach with your business or services, who is your ideal customer?

* Create your brand story – how do you tell people what you do and why you do it?

* Stories give a brand personality and provides an emotional connection with your audience.


Create a brand message - A clear and concise statement that explains what you do, who you do it for or how you do it.

* Design your look – How do you represent yourself visually?

* Does your aesthetic communicate your story and values?

* Establish a font and colour palette for your brand that would appeal to your ideal audience.

* Be consistent – Is your branding consistent across all your platforms?
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It doesn't matter where you're located as we service the whole of Australia, from Tassie to Sydney, Melbourne to Perth, Gold Coast to Darwin, Byron Bay website design, Graphic Design Byron Bay, Branding Byron Bay or anywhere else in the Byron or Tweed Shire... for all your branding, website design and graphic design contact Rubi Creations Digital.