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BLOGGING THE CREATIVITY

How the passion we have for our clients improves our services.

8/1/2021

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Are you looking for that one digital marketer that fits right in with your business? One that offers an authentic and unique experience,  presents personalised strategies and puts the client first…. Oh hey! That’s us! So look no further. 
Here at Rubi Creations Digital, we are a  Byron By website, Branding and SEO service agency. With a focus on email marketing, website creation and SEO Services, we pride ourselves on the passion we have for our clients. We understand the complexities of running a business, especially when everyday and business life become's blurred (and trust us, we understand that). Therefore, we have made it our goal to help small businesses launch themselves into the digital world by giving them all of the necessary tools to do so. ​
Amanda, a Byron bay graphic and website Designer   and owner of Rubi creation digital, always says, “My goal is to provide a one-stop solution for your business set-up so that you can concentrate on growing your empire and take it to the level it deserves.”
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Communication from the very beginning is the key to a successful business relationship, therefore starting from our initial contact, we like to have open, authentic communication. Our thorough communications with each client ensure's that we express their desires through our strategies and designs to ensure they effectively reach their goals. 
Our philosophy when working with clients is simple... Have the ability to feel the same passion and emotion they have for their products and services, and portray that through all our services.
Here at Rubi Creations Digital (a Byron Bay website/branding agency), we strive to ensure that our clients' businesses are noticed within their respective industries and that their identity resonates with the consumer.   


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We are sure to capture the audience's attention and create an everlasting relationship through communication that is both strong and beneficial between client and business. After all, “The purpose of a business is to create a customer, who creates customers- Shiv Singh”. And ultimately, that is our primary goal when working with you. To help you succeed in your customer base and ensure through the effective design of branding strategies that your brand’s positioning within the market is the one desired.​​
So, if you require a well rounded digital marketer that will put you first, look no further! 
​To find out more information about our services, have a look at our website, follow us on social media and have a chat with Amanda today on how she can help your business succeed!

Written by Digital Marketing associate Shari Keanie.  
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The Importance of a logo in the success of a business and their branding.

3/18/2021

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​Logos, we see them everywhere, right?
They’re a big part of our everyday life and are essential for creating a striking first impression of a business.
A well thought out design that is simple and concise in terms of the message you want to portray ensures a business becomes instantly recognisable, allowing them to continuously differentiate themselves from the ever-changing competition within the market.

Well thought out logo content and structure design will also allow the business to develop an identity that resonates with the consumer, ensuring the positioning of your brand within the market, is the one desired. 
Rubi Creations Digital
Why are logo's important?
  • Captures the attention of the audience
  • Creates a strong first impression
  • Creates a foundation for the business
  • Instant recognition
  • One thing not often thought of is tab recognition in a browser, creating an icon/logo that appears of your website tab is a professional element. 
Ruby Creations Digital
There are many pieces that make up a logo, and just like a puzzle, need to be placed correctly, otherwise we end up with an ineffective piece of work.

A logo must:
  • Be relatable to the business!
  • Concisely present and introduce the business name, accompanied by another feature such as a small picture to complement the business.
  • Be simple!!!
  • Colours that don’t clash and create good contrast so everyone can identify it.
  • Present the Pre-determined, brand colours, creating consistency between the different marketing elements.
  • Use appropriate and readable fonts that follow the consistent brand design.
  • Must be clear and easy to read so its easily recognisable, in situations like being show on Instagram and website
  • PNG format as it is lossless compression and most optimal for websites.
  • Should include a tagline to your logo to be used on your website, business cards and other marketing materials. (Again, we love consistency!!) 
Rubi Creations Digital
We understand that the logo conception and designing process can be daunting for some small businesses, this is where Amanda, a Byron bay Graphic Design Artist can help!

With the help from Rubi Creations Digital (a Byron bay website development business), an effective branding strategy can be created which includes the conception, design and completion of a logo to ultimately create recognition and differentiation within the market. 

​Content created by Shari Keanie - Rubi Creations Digital, Marketing Associate.
  

Digital Setup For Small Business, Graphic Design, Website Design, Email Template Design, Email Marketing Setup, Email Marketing Support, Email Marketing Management, Social Media Creation, Social Media Management , Product Photography, Logo Design, G-suite, Website Design Sydney, Website Design Byron Bay, Website Design Brisbane, Website Design Gold Coast, Website Design Melbourne, Website Design Perth, Website Design Darwin, Gold Coast Graphic Design, Byron Bay Graphic Design, Sydney Graphic Design, Melbourne Graphic Design, Tasmania Graphic Design, Brisbane Graphic Design, Branding Sydney, Branding Gold Coast, Branding Byron Bay, Branding Melbourne, Branding Brisbane, Branding Tasmania, Branding Perth, Product Photography Byron Bay, Product Photography Gold Coast, Product Photography Brisbane, Product Photography Melbourne, Social Media Marketing Sydney, Social Media Marketing Byron Bay, Social Media Marketing Perth, Social Media Marketing Gold Coast, Social Media Marketing Brisbane, Social Media Marketing Tasmania.
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Be your Brand...

1/19/2021

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"Branding is ultimately not what you say but who you choose to be. Choose wisely".

A beautifully designed visual identity doesn't just support a brand, it elevates it. It instantly communicates who you are, what you are about and your ethos.
​
* Your brand is who YOU are.
* It’s the clothes you wear, the way you speak and what you have to say.
* It’s your tagline, your standards and your integrity.
* Logo, Avatar and typography
* Content, hashtags and imagery
* Props, styling and location.
* Website and social media.​

But most importantly it's how you show up as a person.
Branding and website design by Rubi Creations Digital. Websites Byron Bay, Branding Byron Bay, Graphic Designer Byron Bay

KEYS TO A SUCCESSFUL BRAND

* Define your brand through your  brand values – what are the values and beliefs of your brand?

* Identify your strengths – what sets you apart from your competitors?
​Define your USP (unique selling point).

* Know your target audience – who do you want to reach with your business or services, who is your ideal customer?

* Create your brand story – how do you tell people what you do and why you do it?

* Stories give a brand personality and provides an emotional connection with your audience.


Create a brand message - A clear and concise statement that explains what you do, who you do it for or how you do it.

You want to make sure that your brand message is integrated in all that you do. Your website copy, your social media posts, emails to your email list etc… Ensure it’s consistent across the board.
Branding and website design by Rubi Creations Digital. Websites Byron Bay, Branding Byron Bay, Graphic Designer Byron Bay
* Design your look – How do you represent yourself visually?

* Does your aesthetic communicate your story and values?

* Establish a font and colour palette for your brand that would appeal to your ideal audience.

* Be consistent – Is your branding consistent across all your platforms?
​

​Support your brand positioning through communication of brand aesthetic
​and messaging.

It doesn't matter where you're located as we service the whole of Australia, from Tassie to Sydney, Melbourne to Perth, Gold Coast to Darwin, Byron Bay website design, Graphic Design Byron Bay, Branding Byron Bay or anywhere else in the Byron or Tweed Shire... for all your branding, website design and graphic design contact Rubi Creations Digital.
Content supplied by Rubi Creations Digital Marketing Collaborator - Deon Demouche of Atmosphere Byron Bay
Digital Setup For Small Business, Graphic Design, Website Design, Email Template Design, Email Marketing Setup, Email Marketing Support, Email Marketing Management, Social Media Creation, Social Media Management , Product Photography, Logo Design, G-suite, Website Design Sydney, Website Design Byron Bay, Website Design Brisbane, Website Design Gold Coast, Website Design Melbourne, Website Design Perth, Website Design Darwin, Gold Coast Graphic Design, Byron Bay Graphic Design, Sydney Graphic Design, Melbourne Graphic Design, Tasmania Graphic Design, Brisbane Graphic Design, Branding Sydney, Branding Gold Coast, Branding Byron Bay, Branding Melbourne, Branding Brisbane, Branding Tasmania, Branding Perth, Product Photography Byron Bay, Product Photography Gold Coast, Product Photography Brisbane, Product Photography Melbourne, Social Media Marketing Sydney, Social Media Marketing Byron Bay, Social Media Marketing Perth, Social Media Marketing Gold Coast, Social Media Marketing Brisbane, Social Media Marketing Tasmania.
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