Choosing the right mood for your brand through the use of colour.

With the creation of websites, choosing the right mood begins with developing a colour pallet that not only captures the essence of the brand, but also evokes a certain emotion that ties your audience to your business.

Websites are often the very first impression of a business and making the right colour connection to your audience is crucial for the visual and emotional success of any business and therefore it’s essential that the psychology and symbolism of colours are understood and utilised to not only tell a story but to capture the essence of the brand.

You must question yourself, what do you want your audience to feel when viewing the site?? And sometimes once answered, it’s hard to effectively develop the site to achieve these objectives. Amanda, a Byron Bay website creator has a particular focus on colour theory and thoroughly researches and explores the use of colours when telling a story.  Her thorough communications with the clients ensure that the business questions what they want their audiences to feel when viewing their site and then effectively develops a colour scheme that evokes those desired emotions.   

Each colour elicits a particular emotion or mood experienced by the viewer which helps convey a story. Storytelling is essential to build a connection with the potential consumer, ultimately creating a unique representation of the business as whole.

• Red emotes passion and attracts the attention of individuals, it also signifies courage, strength, danger and power.
• Orange signifies encouragement, excitement, warmth and enthusiasm. It allows for emotions of happiness, joy and it’s motivating and encouraging.
• Yellow Stimulates the left side of brain, which promotes clear thinking and quick decision making. It signifies optimism, fresh energy and is associated with uplifting emotions as well as success and confidence.
• Pink signifies sensitivity, love, tranquillity and feminity and evokes the feeling of tenderness, nurturing and a sense of safety.  
• Blue expresses trust, calmness and serenity, it also Instils confidence and inspires feeling of loyalty, integrity and responsibility
• Green expresses growth and health, an expression of renewal and life and has a strong association with freshness, peace, environment and security.

​Colour doesn’t only elicit a particular feeling, but the correct use of it is also essential for the accessibility and usability of the site. We must remember, everyone has different abilities, the colours used must be cohesive and easily readable, if the colour of text, backgrounds, or images are soft and lacks contrast, it immediately becomes hard to read, excluding individuals with reading or sight impairments. Colour is essential in many parts of a website and must be thoroughly considered.
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Overall, Amanda’s passion for colour ensures all website designs, develop an emotional experience that brings a unique design and build a connection with the audience.

Content created by Shari Keanie - Rubi Creations Digital, Marketing Associate.

Colour theory from:  https://graf1x.com/color-psychology-emotion-meaning-poster/
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