Surface Pattern Design and How Your Business Can Use It For Marketing Greatness

Surface pattern Design… You’re probably thinking what on earth is that? Well let’s just say a lot of businesses rely on it, and it may help you (and your business) reach branding greatness! 

You can find surface pattern design everywhere! The print on the shirt you’re wearing, your phone case? Even your wallpaper. Sometimes it’s random and unique, or sometimes it's what makes a big business recognisable (Think Louis Vuitton). Surface patterns are used to enhance the appearance or functionality of a product and can include (But not limited to) patterns, artwork, illustrations, and hand-lettering. 

Where and how is surface pattern design used within your business? 
Well, where do we begin? Surface pattern design can be used for a wide range of functionalities including packaging, branded apparel, products and even interior design. 

Having control over the design process as opposed to picking a design from a lookbook allows you to have greater control over the design direction, and ensures your branding colours and patterns are unique to your business and consistent throughout your products and marketing. As we always say, consistency is key to recognition, and recognition is essential for not only building your brand, but establishing a strong customer base within your market. 
Take the images above for example, the patterns and colours used are unique throughout each product, but is  consistent, and runs through their brand identity and marketing. 
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Amba Florette-Octavia-Natures Glamour collection

Now of course, not everyone is born an artist, but you have a vision for what you want, there are so many aspects to it, from the medium used, colours and even spacing, so finding an artist that can produce the patterns and illustration to best fit your business is key. 

And of course the designs and colours you go for, needs to tie in with your marketing! (Is your head spinning yet? Don't worry, we understand!)
Here at Rubi Creations Digital, we are a Byron Bay digital marketing team ready to help you develop an online strategy, unique to your businesses goals and objectives that also compliments your products. Not only do we focus on Content creation byron bay, Website design Byron Bay but we also have a big focus and skillset on Social Media Management Byron Bay. So in other words we can help you from the surface product design stage and all the way through your marketing journey. (Remember consistency is key!) 

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​Something you may not know is that Amanda, a Byron Bay graphics artist, runs both Rubi creations Digital and Amba Florette. Now if you needed a perfect example of what Surface pattern Design is, here it is! With the use of many different mediums including photography and digital design, She has created some amazing wallpaper designs that could work on any product and in any house (and did we mention she’s featured in the block shop??) 

Amanda- Creator and designer behind Amba Florette 

EMOKPAIRE - African Dreams 

​Overall, if this sounds like something you need help with, get in contact with us today, and let us help you become the best business you can be! 
Here at Rubi creations digital, we are also a Byron bay website design and graphic-based service that can help you with all your graphics, business development and marketing needs. 

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